Smart Stadiums Revolutionize the Live Event Experience

Although there’s nothing like a live sports or entertainment event, stadium operators need to find new ways to lure fans away from the comfort of their homes, big-screen TVs, surround sound, and refrigerators nearby. Because many fans are staying home to watch games, state-of-the-art stadiums are being designed to dramatically improve the fan experience.

Enhance the Fan Experience

Smart stadiums are using Intel technology to increase fan interactivity with new capabilities – augmented reality, interactive seats, and big screens, etc. – that go well beyond what’s possible at home. And there are literally thousands of state-of-the-art monitors installed throughout the venue, so fans won’t miss a play regardless of whether they are in their seats.

Fans also have real-time access to player profiles, statistical data, and fantasy performances of teams and players on their smartphones, tablets, and stadium kiosks. Stadium apps provide a wealth of information on parking availability, bathroom and concession lines, seat upgrades, special offers, and more. This means shorter lines and directions to navigate faster through crowded stadiums and parking facilities

Typical Smart Stadium Touch Points

A smart stadium integrates a large numbers of sensors, cameras, and digital signs that connect to wired and wireless networks, and servers. Sensors provide up-to-date information on empty parking spots, waiting lines, the number of hot dogs available at concession stands, and other stadium data. Cameras are used to monitor all corners of the venue and keep people safe.

Higher Profitability

Stadiums are multimillion-dollar venues, most often paid for by taxpayers with the understanding they will yield big economic dividends for the host city. This puts pressure on stadium operators to focus on profitability, which is done, in part, by maximizing revenue from fans and sponsorships, and minimizing operating costs.

Increase Fan Spending

In the area of revenue generation, smart stadiums can help operators make the purchase of tickets, food, and merchandise easier, faster, and more personalized. For example, fans can order food and drink from any seat in the stadium and have it delivered directly to their seats. People also have the option of ordering food from their seats and going to an express line at the concession stands to pick up their food in person. With more convenient purchase options, operators can boost concession and merchandise sales.

Deliver Personalized Experiences

Much like online shopping websites today, smart stadiums can personalize the fan experience through loyalty programs that reward them for previous purchases or suggest new items to buy based on their purchase history. This can be done with data analytics software that allows stadium operators to learn more about their patrons, as well as anticipate their behavior (Fan A always buys a hot dog after halftime). Smart stadiums can alert the staff to changing conditions (e.g., traffic, parking, weather, and concession shortages) so they can respond more quickly to fans’ needs.

Experience the Smart Stadium at Intel

The Intel Experience Center in Chandler, Arizona is host to a demonstration of over a dozen smart stadium capabilities. Visitors can see the Intel® IoT platform running the use model previously described and more!

Mike Phillips
Chief of Staff, Product Development IT and Director Business Solutions Integration, Intel IT